Sometimes I get the chance to talk about the thing I do for the living - marketing. This time - I shared my thoughts on showcasing freelance copywriter's value proposition via personal website.
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The link: https://blog.boxmode.com/copywriting-experts-share-their-personal-website-tips/
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“Focus on the value you can deliver.”
Search Engine Optimization is tough for freelance copywriters. The competition is too tough. Because of that, it is better to focus on the showcase pieces and do them as if you were commissioned (in case if you don’t have real texts). Proper SEO on such pieces will certainly attract some SERP attention and, subsequently, a potential lead.
Keep navigation easy to follow, especially on the portfolio. Outline the categories with topics and themes to be instantly understandable.
When it comes to landing pages, you should focus less on hardcore SEO keyword onslaught, but rather on explaining the value you can deliver and how you can solve the client’s pains.
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