Got featured in "copywriting experts share their personal website tips" piece on Boxmode

 

Sometimes I get the chance to talk about the thing I do for the living - marketing. This time - I shared my thoughts on showcasing freelance copywriter's value proposition via personal website. 

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The link: https://blog.boxmode.com/copywriting-experts-share-their-personal-website-tips/

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“Focus on the value you can deliver.”

Search Engine Optimization is tough for freelance copywriters. The competition is too tough. Because of that, it is better to focus on the showcase pieces and do them as if you were commissioned (in case if you don’t have real texts). Proper SEO on such pieces will certainly attract some SERP attention and, subsequently, a potential lead.

Keep navigation easy to follow, especially on the portfolio. Outline the categories with topics and themes to be instantly understandable.

When it comes to landing pages, you should focus less on hardcore SEO keyword onslaught, but rather on explaining the value you can deliver and how you can solve the client’s pains.

Good photo from November 8th

Here's me caught off guard in the midst of not doing anything of particular urgency. Hairstyle brought to you by midday power nap. Photo by Julia Bilyk

Spotlight on Penguins in Chris Rice Cooper's Backstory of the Poem series

 

Great news! My poem Penguins got a spotlight in Chris Rice Cooper's long-running series Backstory of the Poem. 

I've been following this series for quite a while, so being featured in it is a great honor to me. The whole thing was a great opportunity to get back and reflect on an old piece and tell the story behind it. 

The link: https://chrisricecooper.blogspot.com/2020/11/volodymyr-bilyks-penguins-is-219-in.html

Phantasm 1978 opening card: Anagramming the hell out of it

 

This is an opening card of 1978 horror cult classic Phantasm. It is a dictionary description of the word "phantasm". It also outlines major themes of the movie - a nice and simple way of setting the viewer's expectation on the right track.

And since there is a whole lot of text - why not do some anagrams with it?

That's what i did. Except it is not really a dictionary definition anymore - it is story of an impression warped in words.

L7/U2 Mashup album

Woke up from a dream in which the world was mesmerized by L7 and U2 mash-up album. It wasn't released because of copyright infringement and was instead leaked as a gesture of defiance.

The story goes - I was on the lunch break, drinking coffee. Everyone talked about this mash-up album and what it meant "for the culture" as if it was a big deal and not just another on the nose jest.

I remember someone saying "wargasm-bullet the blue sky comments on the commodification of war and peace and cognitive dissonance by weaving together dissonant elements of lyrics".

What makes me wonder is why i had this dream? I don't like U2 and I haven't listened to L7 for over a decade. I don't remember reading about plunderphonics lately - then what caused this stupid dream?