This is a cover of an album "State" by the band Jane Pow. It was released in 1990 on Target Records. It is very listenable indie rock from early 1990s. Make yourself a favor and listen to it. This post is not about the music - it is about the cover of an album.
As it is - the cover for "State" is nothing really special. It is stylish minimalist cover with an evocative but at the same time vague and ambiguous image. The cover features a bullseye with blue, white and red colour stripes. The basic thing - you can throw darts at it if you want, or whistle Flight of the Valkyries while staring at it. The image is a little bit flattened with the aspect ration blown up to make it overstretched. Because of that it looks odd in that borderline slight manner - not really but definitely odd. That is what make it tick in a special way.
Because the image is squished by the transformed aspect ratio - there is notion that something is wrong with it because it doesn't fit a preconception of the bullseye's appearance. That raises the caution which affects overall experience of the album.
That's why i thought it would be a good idea to mess with this image and add some intense wobbling effect to it to completely transform the thing into something of its own.
The combination of colour and the circular shape provide a good material for distorted, contorted shapes. When you twist and turn the image in different directions at the same time - colourful circles go crazy and twirl into very different shapes. The wobbling effect is good due to its smoothness. Because of that, the results seems organic, as if it was a real paint strokes smeared on the canvas in a manic Clyfford Still episode.
It also looks somewhat calligraphic. The transformed pieces look like those drunk freestyle rave-ups of a chinese calligrapher Zhang Xu. It is less of a coherent documentation of information as an expression of the feeling's sudden onrush, ebb and flow.
Check out for yourself.
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