пʼятницю, 2 серпня 2019 р.

Poetry time: ЧHh!


This piece was originally made for the typography exhibition back in 2014. It was a handwritten piece at that time.
The original got lost after the exhibition wrapped up, so i did this digital version. It is cleaner and more precise in representing the concept.

The piece itself is a thought experiment in sounding written letters devoid of context.

The thing plays off the idea that ukrainian letter "Ч" and english letter "h" looks a bit same. The middle letter plays with the cognitive dissonance of ukrainian and english letter looking the same but sounding differently. You have english "H" and ukrainian "Н" which sounds like "n" while "Ч" sound like “ch” in english.

As a result, you get this weird written sound that you can't really figure out but instantly recognize.

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